.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, as soon as adapted to getting billions in equity capital yearly, have actually reared almost $360 thousand thus far this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a years, per Crunchbase data. That stagnation results from market saturation, improved regulatory tensions, and economical uncertainties.ADWEEK talked to five VCs who continue to purchase adtech companies, despite these difficulties, about what they are actually searching for as well as what they stay clear of. Possibly unsurprisingly, these financiers are targeting options in privacy-focused innovations as well as industry-specific places like hooked up television.